Archive for June, 2010



If you've been keeping up with my blog posts lately you'll know I've come to adding a few news posts from around the web on this subject. I've got a couple more today that are new and updated, so let me know what you think of em...

Lon's Article Directory » Improve your profit through Email Marketing

Email marketing is the most popular method of all. Simply because the cheap, the best and good feedback from users. collect the essential marketing by e-mail and send an e-mail newsletter, services, promotions and new business ...

Small Business Grants for Women « Email Marketing

05.30.2010 · Posted in Email Marketing. The United States business sector sees nearly 750000 new business startups each year. Each year, around half of these startups are women-owned businesses. How to Get a Grant for Small Business ...

Email Marketing Programs | Aweber |GetResponse — EbanKenzie.com

Effective email marketing programs are very important things to consider if you are planning on creating a large customer base.In my opinion the best email marketing programs, or autoresponders are Aweber and GetResponse I have used ...

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Ok so 3 more posts today that I've dug up - I'm an information JUNKIE on this stuff lately. Give em a browse and let me know what ya reckon. They're just from a few different sites I've been surfing lately that are generally good for information like this...

Email Marketing As the Best Internet Marketing Tool for Small ...

Small businesses have a lot to thank the internet for. The internet has provided small businesses with powerful tools to market, promote, and grow their.

Email Marketing Programs - Is Your Email Marketing Working?

Email marketing programs - is your email marketing working? This is a question which is on the mind of all business owners who participate in an email marketing campaign for the purposes of promoting their business.

Email Marketing – Secrets to Pull-in Cold Hard Cash « Direct-Email.net

If you answered yes, email marketing is for you. This tactic will help you to boost up your sales and spread your product details to a huge audience with a click of a button. Here are 4 amazing secrets that you can use starting today to ...

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Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level
 
Manufacturer: Wiley
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Praise for EMAIL MARKETING by the NUM8ERS

"At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results."
—Anne Holland, President, MarketingSherpa

"Despite its proven power, email marketing receives a fraction of the attention given to other, fancier media. This week you'll probably hear far more about mobile videocasting (or some such fashion) than you will about email marketing. You can help correct this imbalance by reading this book."
—Rory Sutherland, Vice Chairman, Ogilvy Group, London, UK

"Baggott's wonderful new direct marketing book is loaded with practical advice and recommendations from some of the best minds in the industry. Email Marketing by the Numbers should be read by everyone in the industry who wants to profit from acquiring and retaining customers."
—Arthur Middleton Hughes, Vice President/Solutions Architect, Knowledge Base Marketing, and author of Strategic Database Marketing

"Amidst the confusion and changing landscape of the Web, Baggott is one of the clear thinkers who can cut through the hype and help you understand how to drive revenues through the use of marketing technology."
—Scott Burkey, Business Development Executive, Definition 6

"Baggott is the ultimate Web 2.0 entrepreneur who takes Email 2.0 to a new level. In Email Marketing by the Numbers, he gives marketers instructions for creating one-to-one conversations with prospects and customers. This book should be on the desk of every marketer in every company, big or small."
—Scott Maxwell, founder, OpenView Venture Partners

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Customer Reviews

The Best Book On Email Marketing On The Market
 
Review Date: April 6, 2008
Reviewer: M. Dalonzo,
I have been making an awesome living for the past 5 years using the internet and creating databases of customers for my company and interacting with them is the oxygen to my revenue stream.

As much as I think myself as a well read web guy, this book not only schooled me about how to grow my customer list but the most important aspect is what to say to your customer's, much like a nerdy guy needs help on a first date with pretty girl and keeping her interested long after.

There aren'y many great books that will:

1. Be brutally honest on what it takes to make money on the Net
2. Actually give you a hype free(hear me, Joe Vitale and others) hand held instructions on being effective using the internet/email to market your business profitably.

My book has been ear-marked, written in, and full of side notes that I may need another copy. This is when you know the book is great and worth your hard earned money.

Thanks for opening my eyes and teaching me what I thought I knew.

Thoroughly Covers the Most Important Email Marketing Topics
 
Review Date: December 26, 2007
Reviewer: R. Brennan Knotts,
The challenge when purchasing "how to" business books is finding the book that fits your level of advancement. A book that's too detailed and advanced is just as useless as one that's too basic and general.

I found "Email Marketing by the Numbers" to be the perfect blend for my organization, Cantaloupe.TV. We've been doing email marketing for about 2 years and for us the book provided a satisfactory introduction to the most important email marketing topics (i.e. if you just focused on and mastered these areas you're well above average) but it also had plenty of information for us to grow into (i.e. we're probably 6-24 months away from implementing many best practices).

If you're already doing Taguchi testing to optimize your email templates, you'll learn something from "By the Numbers" but it's likely not going to take your organization to its "next level"; however, I would still argue it has value for any individual wanting to learn the complete email marketing picture. This book is a fantastic guide, with actionable advice for mastering email marketing best practices.

P.S. My organization does mostly b2b marketing and the fact that the book sometimes uses b2c examples did not detract from the relevancy of the lessons.
This book will show you how to be more effective
 
Review Date: May 2, 2007
Reviewer: Ronald Mcdaniel, Kent, Ohio
I have done email marketing for a long time, but this book really goes through the broad range of issues around being more effective with email marketing. I learned a lot and have made it a must read for our staff that is involved in marketing as well.

The key is to understand the bigger picture. Anyone can assemble a list of emails and blast out an HTML email message to them. But can they build a complete strategy around creating stronger relationships and taking advantage of opportunities most companies miss? If you read this book, you will be able to do just that.
Email by the Numbers hits the mark
 
Review Date: January 5, 2008
Reviewer: Craig Herman, Boston, MA
I have worked in the email space for over 6 years and before that in the direct mail universe. This book provides real life examples and stories of how actual companies are bringing the right brain and left brain together to create, launch and manage successful email campaigns. Chris was at the fore front of the email marketing space when it took off and became the force it is today. This book is perfect for those starting out w/ email and others who have been running programs for years.
Beyond Email
 
Review Date: January 5, 2008
Reviewer: Douglas Karr, Greenwood, IN United States
Chris and Ali compiled an amazing amount of information and advise for Email Marketing by the Numbers. If you own or operate a business with email marketing, this book is the only one with any substance that should be required reading for your staff.

As an email marketer, you will read this book, write notes, and dog ear pages cover to cover. On any given day, you should flip open a page - each and every one is filled with practical advise that works. According to all studies, Email Marketing has the highest return on investment than ANY other medium. Why wouldn't you invest a little bit in a book that could transform your company?

Buy a copy for each of your staff today.
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How about these right... I think you'll find the following nuggets of wisdom particularly insightful. Leave your comments below. Check out the second one in particular...

Tricks 9 » Why to Try Free Email Marketing For Your Business

Email marketing in today's post-spam world is a contentious issue. There aren't a lot of people out there who would actually back a company that strongly believes that email marketing is still a force to be reckoned with. ...

What is the Best Day for Email Marketing?

Every internet marketer has either heard about or tried email marketing over their career. Remember years ago when people started buying all these lists of.

Email Marketing – email marketing campaign software | Hyper ...

Morgan Freeman Making a comeback14 May 2010 by ponduraisingh0707 Web Hosting news, articles and discussion on hosting related information and services.

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Hey Readers! I've been comin across some crazy stuff the past few days from a few different blogs around the web which I just had to share with you. Check em out below...

Email Marketing Program for Small Business (tabloids)

By Garrett36 Pierson36 There's a useful and effective internet marketing tool for small business to reinforce and expand their customer base. This is the.

Tricks 9 » Email Marketing Do's and Don'ts

Email marketing is the activity of promoting a company's products or services via electronic messages, or emails, sent to potential buyers or brand-loyal customers. It is not an uncommon practice, but there are many pitfalls to be aware ...

Email Marketing strategies in tough times | Cromos Advertising Agency

Bulk Email marketing is proving to be just the means for smart businesses looking for innovative guerilla strategies to keep themselves ahead of the game during.

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