E-mail seems like a terrific marketing tool — until you think about all that spam clogging up your own inbox. But of course YOUR message isn’t spam. So how do you use e-mail to market without becoming a spammer? Done properly, e-mail marketing is highly effective. E-Mail Marketing For Dummies can help you send your message to the inboxes[Read More]

How to build stronger bonds, instill stronger credibility and increase your opt-in list response with relative ease!

Praise for EMAIL MARKETING by the NUM8ERS "At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results." —A[Read More]

* Learn to start and build a solid permission based email list, get your audience to open, read and act on your emails, then use your results to hone your email marketing program as you progress. * Learn proven tips and guidelines: Email marketing basics Use email to enhance your total marketing strategy Understanding email etiquette and law[Read More]